Break the ice

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Go-to-Market Strategy · Fractional Leadership · Cross-Border Growth

You've Got Funding. Now It's Time to Scale.

Break The Ice works exclusively with funded startups ready to move fast — building the strategy, partnerships, and commercial infrastructure that turns capital into growth.

$350M raised  ·  3M+ users launched  ·  US, Europe & MENA markets

Backed by experience with investors including:

“Contributed to over $350M in venture capital raised across technology, mobility, fintech, and real assets.”

Our Focus

One Mandate. Five Capabilities.

We help funded startups build the commercial foundations for scale — from market entry to partnership networks, revenue systems to cross-border expansion. We don’t spread thin. We go deep on growth.

Go-to-Market Strategy

We design and execute the commercial launch plan that gets you to revenue — fast. From market positioning and messaging to channel selection, pricing architecture, and sales motion, we build the GTM playbook your team can run.

Business Development

We open doors. Whether you need your first enterprise clients, distribution partners, or channel resellers, we build the BD function from the ground up — pipeline, outreach, deal structuring, and close.

Strategic Partnerships

The right partnerships can compress years of growth into months. We identify, negotiate, and structure strategic alliances — technology integrations, co-distribution agreements, joint ventures, and investor introductions — tailored to your stage and sector.

Fractional Executive Leadership

Not ready for a full-time Chief Strategy Officer or Head of BD? We embed as senior leadership — owning strategy and execution, attending key meetings, representing your company externally, and building the internal capability to operate without us.

Cross-Border Launch

Expanding from Europe to the US, or from the US into MENA? We've done it. We manage the full complexity of international market entry — regulatory navigation, local partnerships, cultural positioning, and on-the-ground execution across three continents.

Every engagement begins with understanding your business — not pitching a package.

Is This You?

We Work With a Select Group of Founders and Operators.

We take on a limited number of mandates each year. Not because of exclusivity — because good work demands attention. Here’s who we’re built for:

The Funded Founder

Raised your seed or Series A. You have capital, a product, and a team — but no repeatable commercial engine yet. You need someone who has scaled before to build it with you.

The Scale-Up Entering New Markets

You have product-market fit at home. Now you're expanding into the US, Europe, or MENA and need a trusted operator who knows the territory — relationships, culture, and all.

The Operator Who Needs Senior Backup

Your team is executing but you're missing senior commercial leadership. You need a fractional CSO or Head of BD who can work alongside you without the cost of a full-time hire.

We’re not the right fit for pre-revenue ideas, lifestyle businesses, or companies looking for order-takers. If you want a true partner — read on.

Transparent Pricing

Three Ways to Work With Us.

No retainers that hide the work. No surprise invoices. Choose the engagement model that fits your stage — from a single focused hour to full fractional leadership embedded in your business.

ON-DEMAND ADVISORY

€300 / hour

On-Demand Advisory Power

Sharp advice, when you need it.

Pay per session · No commitment

Break The Ice

FRACTIONAL LEADER ★ MOST POPULAR

€12,000 / month

Growth Accelerator Retainer

Your embedded CSO or Head of BD.

Limited mandates · Discovery call required

Break The Ice

CUSTOM PROJECT

Scoped on Inquiry

Full-Stack Agency Partner

Built around your specific challenge.

Response within 48 hours

Break The Ice

Not sure which tier is right? Start with a discovery call — we’ll tell you honestly whether and how we can help.

The Process

From First Call to First Win — In 4 Steps.

Step#1
Discovery Call
We start with a 15-minute conversation. No pitch, no pressure. We listen to where you are, where you're going, and what's blocking you — then we tell you whether we're the right fit.
Step#2
Strategic Scoping
If there's a fit, we conduct a structured scoping session to map your commercial landscape, define the highest-leverage opportunities, and propose a clear engagement model with expected outcomes.
Step#3
Embedded Execution
We get to work. Depending on your tier, this means weekly strategy sessions, active pipeline development, partnership outreach, or full fractional leadership — all with clear deliverables and visibility.
Step#4
Outcomes & Optionality
We measure success by outcomes, not activity. At regular intervals we review progress against goals. When objectives are hit, we either deepen the engagement or help you transition capabilities in-house.

FAQS

Common Questions

We work exclusively with funded startups and scale-ups — typically at Seed, Series A, or growth stage — that need senior commercial leadership and execution support to scale into new markets or build their revenue engine.

We don’t write decks and disappear. We embed in your business, own outcomes, and operate as a true extension of your team — whether that’s running your BD pipeline, attending investor meetings, or building the cross-border go-to-market plan and seeing it through.

For hourly advisory, you can book directly and start within days. For the Fractional Leader tier or custom projects, we begin with a discovery call followed by a scoping session — typical onboarding takes 1–2 weeks.

Yes. We work with founders globally and have active experience in the US, Europe, and MENA markets. Cross-border expansion is one of our core strengths — not an afterthought.

The Fractional Leader retainer requires 30 days’ notice to cancel. Hourly sessions are pay-as-you-go with no commitment. Custom projects are governed by the terms agreed in your project scope.

Book a free 15-minute discovery call. We’ll tell you directly — and honestly — which model makes sense for your stage and goals, or whether now is the right time at all.

Ready to Scale?

Tell us where you're trying to go. We'll tell you how to get there — and whether we're the right people to help.

15 minutes. No pitch. Just a real conversation.

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